Understanding SEO: How to Improve Your ETSY Listings' Visibility
If you're running an online store on Etsy, having an effective search engine optimization (SEO) strategy is key to making sure your items get seen. Here are some of the main factors that influence Etsy's ranking of your listings and ideas on how to use them to your advantage.
Relevancy
The most crucial element in getting a good ranking is relevancy - how closely do your item's tags, attributes, descriptions, and titles match buyers' searches? The more closely they match, the higher up in the rankings your item will be. It's important to put some thought into how you label them - a unique combination of words that only you offer can really help you stand out when buyers are searching for something in particular.
Listing Quality Score
Etsy also pays attention to how people interact with your product listing; if they stay on it for longer than usual or give it a positive review, that helps raise its quality score and hence its visibility. Conversely, if shoppers quickly click off or give it a low rating that affects its quality score negatively. Being aware of these factors can help ensure your customers have a positive experience with your listing when they arrive at it from their search query.
Recency
When you create a new listing, Etsy gives it an initial boost in terms of visibility - this allows them to assess customer response and adjust the rankings accordingly after a few days based on market-related data. Similarly, setting up a new shop gives it an initial visibility boost which varies over time depending on customer engagement metrics.
Shipping Price
Free shipping is always popular with shoppers so offering this can make all the difference when it comes to competing against other sellers for visibility since Etsy ranks those who offer free shipping higher up in the search results than those who don't. If raising prices isn't feasible for you then one solution could be including shipping costs within the price tag (if applicable).
Personalized Search
In addition to purchasing history data influencing where certain items appear in search results (also known as personalized search), machine learning technology has enabled individual users' preferences and interests affect what they see when they're shopping on Etsy. Bearing this in mind, taking steps like doing research on current trends or exploring customer reviews can help ensure that even if someone doesn't find your product first time around due to personalized search results, they still might come across it eventually by viewing related items or conducting more keyword-specific searches.
Language
It's important for the language used throughout both online stores and individual listings to bring buyers closer to understanding exactly what types of products are offered rather than relying solely on translation technology which may not always present accurate information about what shoppers should expect from an item. Additionally using multiple languages can also help increase customer reach - providing listings in different languages gives access to potential buyers living abroad who may be interested in purchasing items from outside their home country but whose first language isn't English (or whatever language is being used for the store/product description).
